American Marketing Association - Detroit

Marketing Content Writer, Level II

Macomb Community College
Michigan, United States (hybrid)
6 days ago

Description

· Write engaging copy for print and digital advertisements, such as radio and videos, email campaigns and direct mail pieces, brochures, flyers, website landing pages, digital banner ads, billboard/bus boards, and other marketing materials designed to increase enrollment, and enhance awareness, image and preference for the College.
· Optimize web content for SEO.
· Perform regular website content audits to ensure content is current and matches website style guide.
· Develop social media content, manage scheduling of posts, identify and implement ways to increase student and departmental participation. Monitor social media comments and inboxes and respond or take action, as necessary. Keep abreast of emerging trends.
· Conduct interviews with students, staff, alumni, and other participants. Maintain database of testimonials for use in all media.
· Proofread materials developed by College departments, using A.P. Stylebook and College Editorial Style Guide. Edit and improve content as needed.
· Play a key role on the Marketing Team (Marketing, Information Center, Web, and Graphics) in the conceptualization, development, preparation and coordination of marketing materials.
· Manage monthly promotional campaigns for the Macomb University Center.
· Perform other duties as assigned.


Requirements

Education
Bachelor’s degree from an accredited institution is required. Advertising, Journalism, Communications, Marketing, or related area preferred.
Preliminary Qualifications
Minimum two years of copywriting and proofreading experience, preferably in an advertising agency or similar environment requiring multitasking and reliable, just-in-time completion of all deliverables.

Job Information

  • Job ID: 65774075
  • Workplace Type: Hybrid
  • Location:
    Michigan, United States
  • Position Title: Marketing Content Writer, Level II
  • Company Name For Job: Macomb Community College
  • Job Function: Advertising