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Alzheimer's Association
Southfield, MI, United States
4 days ago
Ben Franklin Transit
Richland, WA, United States
24 days ago
Alzheimer's Association
Southfield, Michigan, United States
4 days ago

Description

Position Summary:

Reporting to the Michigan Chapter President/CEO, the Director of Communications is the leader of the Communications team, which delivers against a wide range of Chapter and National goals and objectives.  This position is responsible for the development and implementation of organization-wide messaging, communications, public relations, advertising and social media efforts that contribute to the overall success of the full mission.  The Director works in close partnership with staff leaders in development, programs, and public policy and with a full range of volunteers. 

Responsibilities

 Essential functions and responsibilities include, but are not limited to:

 Manage Chapter-wide media and public relations activities, including:

Developing key messaging and ensuring brand integrity on behalf of the organization, as well as coordinating with nationwide media and public relations efforts;

Ensuring staff and volunteers are prepared, equipped and empowered when appropriate to represent the Association with a clear mission narrative;

Coordinating engagements and scripting of spokespersons of the organization within the community;

Representing the organization to the community, government and media to publicize its programs and needs;

Seeking and developing opportunities to enhance the image of the organization within the community in response to advances in research/science and changes in government policy;

Managing media buys to maximize exposure across channels;

Managing media crisis response and communication; and

Working with media consultants to develop and implement a state-wide media strategy.

Market and promote the organization's goals and objectives in order to advertise programming and services, as well as develop grass-roots support within the community, including:

Planning and producing print and other advertising materials to support promotional efforts, publicity and marketing initiatives;

Producing the annual year-in-review and other significant communication and marketing pieces, as well as video/film to support major events and ongoing awareness;

Coordinating cause marketing, art displays and other targeted initiatives that expand awareness of the cause, the disease or the work of the Association;

Managing third-party vendors in support of material creation; and

Providing speech writing support to the leaders and event managers of the Chapter, as well as presenters who participate in major events as needed.

Support the entire Region 10 communications teams through participation in group discussions and strategizing as well as providing leadership to communications for the State of West Virginia.

Manage the communications and marketing team including staff, vendors, and volunteers.



Requirements

Qualifications  

 Bachelor’s degree in relevant field

5 years of progressive, professional experience in communications and public relations

5 years of experience working with web-based and social media communications

5 years of management-level experience

Experience working with media outlets and in securing earned media preferred

Knowledge, Skills and Abilities

 Awareness and sensitivity to branding and key messaging within a mission-based organization

Ability to motivate and coach staff and partners though verbal and written communication to encourage others to maximize potential and achieve challenging organizational goals

Strong negotiation and media buying skills

Keen decision-making skills; ability to demonstrate effective cost/benefit analysis and develop process-oriented solutions to challenges

Apply creativity and imagination to develop and execute new messaging and new approaches to maximizing reach and visibility.

Ability to remain goal- and outcome-focused while reflecting appreciation of the needs of diverse client populations and organization’s operational limits

Demonstrated management skills including the ability to set clear goals, organize projects, establish and manage budgets, develop work processes, and supervise others.

Ability to innovate and implement change

Understanding, or the ability to quickly understand, the social, economic and political environment in which the Association operates

Ability and willingness to work occasional evenings and weekends as needed for the job

Ability to travel up to 20% within the assigned region

Job Information

  • Job ID: 57853649
  • Location:
    Southfield, Michigan, United States
  • Position Title: Communications Director
  • Company Name: Alzheimer's Association
  • Industry: Non-Profit / Charity
  • Job Function: Marketing Communications
  • Job Type: Full-Time
  • Job Duration: Indefinite
  • Min Education: BA/BS/Undergraduate
  • Min Experience: 3-5 Years
  • Required Travel: 10-25%
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